The women’s clothing boutique in Darlington is celebrating its first year in business despite many challenges.
Betty’s Boudoir in the town of Blackwellgate has built a loyal customer base since opening in November 2021.
The first shop opened in Sedgefield in 2018, and after experiencing success there, business owner Lily Ho knew it was time to expand.
Located in Darlington’s Imperial Quarter, this boutique sells clothing, shoes and accessories in sizes 8 to 26.
Lily Ho, owner of Betty’s Boudoir in Darlington and Sedgefield (Image: Sarah Caldecott, Newsquest)
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Lily Ho says: We’ve seen a bit of a slowdown since the summer, but overall I’m happy with the situation.
“Every piece in the shop was chosen by me or my mom because she believed it was something special, and I am really proud of what we made. You might think that our products are really expensive, but we are affordable.
“However, increasing business rates is difficult and I worry about the future.”
With the cost of living crisis, many small businesses are feeling the pinch as people tighten their belts during this long winter of frustration.
The shop sells women’s clothing and accessories in sizes 8 to 26. (Image: Sarah Caldecott, Newsquest)
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Lily continues: I think a lot of people worry about the cost of living, and so do small businesses. ”
Having survived the height of the pandemic, Lily is convinced that the current economic crisis is not the end of her business, and with the help of her mother, Cheryl Grundy, believes her business can overcome adversity. I’m here.
This small and charming store has been offering local shoppers something different by offering quirky items at affordable prices. Lily wants to continue this trend.
With many independent businesses in Darlington recently closing, including Phixx Coffee Lounge, Little Quaker Gin Distillery, Fenwick’s Butchers and Taste of Budapest, we are reminded that shopping locally helps our town continue to thrive. Let me.
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