Milwaukee (CBS 58) — A movement growing in popularity and becoming a cultural phenomenon.
“Dry January” refers to the tendency to abstain from alcohol in January and to completely abstain from alcohol. The trend is spreading rapidly in Wisconsin as well.
The hashtags sober and sober have over 2.2 billion views on TikTok.
“People stay home and feel like they could have dealt with Covid and drank more. And now the reality is that they’re trying to drink less. The lounge at Crossroads Collective in Milwaukee.”
The month-long sobriety trend is nothing new. The trend dates back to his 2013, when it was started by a British charity.
This year, 2023, the popularity of this trend has increased significantly.
Gorny is originally from Kansas but now lives in Wisconsin. Gorney doesn’t do Dry January, but he said he supports the movement.
“With so much reliance on alcohol in society, creating non-alcoholic options is very important and gives people the opportunity to have fun non-alcoholic beverages,” Gorney said.
Those participating in month-long sobriety say the trend gives them moments of clarity.
“Not only am I overly tired all the time, but I feel like I’m in a much better place on the weekends.
It’s not a very new trend that has a big impact on the badger state.
The Counter Day Bar, the East Side’s first non-alcoholic cocktail bar, is set to open on February 1st.