INTERVIEW: How healthcare professionals can confidently signpost clients to buy safely in the private market

INTERVIEW: How healthcare professionals can confidently signpost clients to buy safely in the private market

BHTA team (from left): Calvin Barnett, Head of Marketing and Communications; Sam Lewis, Marketing Project Supervisor; and Charlie Lawrence, Sales and Marketing Executive

The blue and white badge of the British Healthcare Trades Association (BHTA) is one that health care professionals most likely discovered frequently in their working day, however, often without the understanding of what the logo design represents.

To assist shine a light on the function the organisation plays on the planet of healthcare and assistive innovation equipment and service provision environment, AT Today caught up with Calvin Barnett, Head of Marketing and Communications at the BHTA, throughout this years OT Show.

AT Today: What is the BHTA?

Calvin: We are the consumer security body for the healthcare and assistive technologies sector. We have more than 400 member companies that all voluntarily sign up to our Code of Practice, setting stringent rules and requirements that companies need to follow when interacting with clients.

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AT Today: What does the Code cover?

Calvin: Our Code is comprehensive and intends to make sure that health care and assistive innovations are sold in an ethical and reasonable manner. Significantly, the Code exists to mark out a number of the hazardous and deceitful practices that, regrettably, still happen today, such as pressure-selling methods, or the mis-selling and misrepresentation of items that are not appropriate to the requirements of the end-user. It is likewise the first and just code in the health care and assistive innovations arena approved by the Chartered Trading Standards Institute, which rigorously inspects us to ensure we are administering the code properly.

AT Today: Why is the BHTAs Code of Practice required?

It means health care experts can with confidence point those who have an interest in buying privately to the BHTA and suggest that they purchase from a member company, since they understand that the business has made a dedication to comply with strict guidelines.

Calvin: Our Code supplies two really essential things for those searching for the best option to fulfill their needs: assurance and protection.

In regards to peace of mind, health care professionals are able to with confidence signpost their customers who might want to buy equipment or services privately to us and our Code-accredited members. Even before the pandemic, the length of time it could take for individuals who needed devices or services through the NHS or regional authorities had largely been increasing, with OTs and other healthcare experts seeing ever-growing caseloads. This could risk a customers condition degrading, or postponing a discharge from hospital back into the neighborhood. The pandemic has intensified this.

Many healthcare professionals inform us that they have clients who are frequently pleased to go into the private market and buy the equipment they require but are not sure about who to turn to and who to trust. This is really where BHTA and our Code-accredited members can assist support.

With more products on the marketplace than ever in the past, and more companies offering equipment too, it can be very challenging to know if a product is suitable, or if the company really has the best interests of the end-user at heart. The danger is that people may purchase equipment that does more damage than great for their health and wellness, or people being financially made the most of. Beyond providing peace of mind to people that the companies they go to are professional and respectable, our Code likewise provides crucial protection for consumers, if disputes do emerge.

AT Today: What defense does the BHTA deal?

At the OT Show, we introduced our brand-new BHTA customer guide, discussing how the BHTA and its members support customers, and the simple five-step procedure to follow if they feel that a member has breached the code. We distributed over 200 to occupational therapists throughout the two days so they could share it with their clients, and we have just made it available for download online.

The goal of the BHTA and its members actually is to help raise the requirements of the industry, both in regards to the equipment and services that are available, and the companies that retail, set up, and provide these.

Calvin: By using a BHTA company, customers have the ability to turn to us if they feel a member company that they have actually purchased from has broken the Code. We have the power to examine the problem, and hold the member to account if it is discovered that there has been a breach. We likewise use mediation and arbitration if efforts to solve a problem through a companys grievances treatment have failed, assisting to prevent the stress and possible upset of pursuing a business through the courts.

AT Today: What areas of health care and assistive innovation do you cover?

Calvin: The association has over 400 members, split throughout 12 areas of the health care and assistive technologies spectrum. These sections range from mobility, stairlifts and access, independent living and pressure care, through to paediatric devices and continence items. Our members include retailers, outsourced company, distributors, producers, specialists and more.

AT Today: Is it compulsory that companies are members of the BHTA?

Our members choose to commit to our Code and be held to account by us since of their commitment to going above and beyond their legal requirements for those they work with. It shows a determination to have their procedures assessed and investigated by a 3rd celebration that specialises in this market since they share the very same worths and goals as the association– to ensure the very best level of service and satisfaction to their clients.

Calvin: No, becoming a member of the BHTA is voluntary, with business needed to satisfy particular requirements in order to acquire accreditation with our Code.

AT Today: How can experts determine if a business is a member of the BHTA?

Calvin: Verifying if a company is a BHTA member is basic. The first thing to do is try to find the logo when visiting a businesss website, or to ask if they belong to the BHTA.

People are free to call us through phone or e-mail, and well be able to validate if a business actually is a BHTA member.

If a business is listed with us, Healthcare experts and consumers can likewise go to the BHTA website and use our member directory to see and check.

AT Today: Alongside the Code of Practice, what else do you do to raise requirements in the market?

We also operate in partnership with many other organisations in the sector, such as DLF, LGA and more, to assist produce helpful assistance and training, and signpost the essential work they do.

Calvin: As an association, our members are likewise greatly included in the setting of services and product standards, dealing with organisations, such as the BSI and ISO, to guarantee equipment that is on the marketplace is of a high quality and safe. Again, this work is growing even more crucial, with more items entering the market than ever before– in some cases with questionable quality.

AT Today: How can health care specialists discover out more about the BHTA?


We also motivate any health care professional or customer with an inquiry to call us at

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In terms of peace of mind, healthcare specialists are able to confidently signpost their customers who might want to purchase equipment or services privately to us and our Code-accredited members. Calvin: By utilizing a BHTA company, consumers are able to turn to us if they feel a member company that they have actually bought from has actually broken the Code. We have the power to investigate the grievance, and hold the member to account if it is found that there has actually been a breach. Calvin: The association has over 400 members, split across 12 sections of the healthcare and assistive technologies spectrum. Our members include retailers, outsourced service providers, suppliers, producers, specialists and more.

Calvin: To learn more about the BHTA, our Code of Practice, and our members, visit

We likewise have a large array of free publications and assistance resources available for specialists, covering a variety of healthcare and assistive technologies, which are all available online.