The beauty industry is about to launch one of the most comprehensive devices ever.
Lancôme used AI technology to design a device that stabilizes your movements.
Some disabled people have trouble applying makeup with their unsteady hands. This tool helps fill that gap.
Called HAPTA, the product comes with customizable magnetic attachments and motion controls to help users open difficult packages and apply the product.
Brand said: This makes everyday gestures such as applying makeup difficult.
Developed by L’Oréal scientists and engineers, HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited range of motion in their hands and arms, allowing them to apply lipstick consistently at home.
“HAPTA incorporates Verily’s proprietary technology that stabilizes cookware so that people with limited range of motion in their hands and arms can eat confidently and independently. You can level it.”
They hope the tool will “help empower individuals to become confident, independent and enjoy the power of self-expression of beauty.”
It will be available to the public later this year, with an estimated price of around $199. [£164.56].
Ergonomically designed, it can rotate 360 degrees and flex 180 degrees, can be used about 10 times on a single charge, and allows users to “save” positions for future use.
Françoise Lehmann, Lancôme Global Brand President, said:
“Beauty Tech empowers us to carry out this mission in an even more powerful way, revolutionizing the way beauty products and services are developed and enabling greater personalization.”
A 2019 Proctor & Gamble study found that only 4% of beauty and personal care branded products are designed to address the needs of people with disabilities. This is a welcome innovation.
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