Lidl said there were 1.3 million more shoppers in the UK over the Christmas period than a year ago as supermarkets benefited as people cut back on their spending.
The German-owned chain said Friday before Christmas was its busiest day ever as sales increased by a quarter compared to the previous year as shoppers switched from other supermarkets to more shoppers. said it was
Discount supermarkets have posted strong sales in recent months as people prefer cheaper products amid high inflation and strained household budgets.
Data released last week by Kantar, which tracks grocery market share, showed customers spent £63m on Lidl from other supermarkets in the month leading up to Christmas. This is three times more than the previous year. According to the same data, Lidl’s sales increased 24.5% year-over-year in his four weeks ending December 25th.
According to Kantar, Lidl’s market share increased from 6.2% in January 2022 to 7.2% in the three months leading up to Christmas. It is second only to German rival Aldi as his sixth largest supermarket chain in the UK. During that period, the proportion of spending on Tesco, Sainsbury’s, Asda and Morrisons all declined.
The cost of living crisis has been described as a major factor behind that change, with many households considering trade-ins to limit the impact of rising prices. According to the British Retail Consortium, annual food price inflation in the UK reached 13.3% in December, the highest since at least 2005 when records began.
Lidl GB has 28,000 employees and 950 stores in England, Scotland and Wales. The company is owned by the Schwarz Group with his 360,000 employees and his 12,000 stores in 31 countries.
Lidl GB CEO Ryan McDonnell said:
The discounting strategy “has never been more relevant,” he added.
Lidl continues to grow its market share with warehouse expansions in Belvedere and Bridgend, Kent in southern Wales, and a new facility in Luton, Hertfordshire.
The chain says the Negroni Subaliato trend, which replaces traditional Negroni gin and sparkling water with sparkling wine, has boosted Prosecco sales.