L’Oréal said it is working to make its products more accessible to people with disabilities. (Andriyko Podilnyk/Unsplash)
A major beauty brand is debuting a device aimed at enabling people with disabilities to apply their own makeup.
L’Oreal says it has created a handheld smart makeup applicator that allows people with limited hand or arm movement to apply their lipstick easily and independently.
L’Oréal said the device, called HAPTA, uses customizable smart motion controls and attachments to allow individuals to open the package and apply their makeup with precision. Battery powered devices allow users to lock custom settings.
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HAPTA is based on technology developed to stabilize and level dishes so that people with disabilities can eat without assistance.
Barbara Lavernos, L’Oréal’s Deputy CEO, Research, Innovation and Technology, said: “We are dedicated and passionate about bringing new technologies that enhance beauty services that augment and fulfill the ultimate desires, expectations and unmet needs of every individual.”
The device was unveiled earlier this month at CES, the annual consumer technology show in Las Vegas. L’Oréal said he plans to pilot his HAPTA with the Lancôme brand this year, starting with a lipstick applicator. Additional types of makeup are expected to follow.
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