I can scarcely think it, but we’re now well into 2020, which feels alarmingly futuristic.
And before we know it, 2025 will be here, then 2030, and … well, you get the essence.
One of the important things I’ve understood throughout the years is that time moves much faster than our ability to adapt to change and the more that we can pre-empt the way the market moves, the much better equipped we are to continue to be appropriate.
Due to the fact that when you do, you’ll be able to supply products and services that fulfill the needs of people in that period and prevent yourself from ending up being another Blockbuster, Mothercare, or Woolworths.
For you, this implies having a clear concept of what the health, movement and social care landscape will look like five years from now.
Ive jotted down a few ideas about where I think things are going– I hope these aid you to make the right decisions about where your focus will be over the next five years:
The ever-increasing Purple Pound
It might be that it’s not possible for you to make that sort of investment but if you do run Open Days, it’ll absolutely be well worth purchasing working with a Mobiloo or similar to make sure that your customers have toilet and washing centers readily available to them.
If you do not have a Changing Places center in your showroom, then I would absolutely consider it– it’s a key part of the drive to make environments more beneficial for individuals with impairments.
Having one would help you to construct trust and relationships with your customers, which should– in the long run– have a big impact on your word-of-mouth referrals and general brand name positioning.
As the population increases, that number will increase, not down, which implies that if you desire to prosper now and, in the future, you’ll consider the chances that those sorts of personal funding customers supply.
It’s estimated that 7 million UK citizens of working age have an impairment– that’s A LOT of costs power, worth an estimated ₤ 249 billion.
If your environment doesn’t quickly accommodate a Changing Place (even a momentary one), it’s worth thinking about whether your venue is fit for purpose now and certainly in 2025.
The rise of client service
It’s crucial to invest in training your personnel and making sure that they provide a favorable experience for your consumers if you’re major about prospering over the next five years.
Contrary to what the self-serve checkouts may suggest, client service has never been more vital, particularly in the market we serve.
In 2017, BN Magazine reported that 75 percent of disabled people have left a shop due to bad consumer service.
Putting your money where your mouth is
Last year likewise saw Geberit introduce their complimentary five-year service warranty on the brand-new Geberit AquaClean Mera Care Shower Toilet, displaying utter confidence in their item.
In 2019, Closomat presented a ten-year warranty, proving that they have no issues that their toilets would not last for that time period.
Do you believe in your item and, importantly, can you put your cash where your mouth is?
The role of clinicians
Ever since, I have seen a quick increase in organizations, particularly the ones that display with us at the Occupational Therapy Adaptations Conference (OTAC) that use OTs to aid with item advancement and marketing research.
By tapping into clinical proficiency, you’ll have your finger on the pulse when it comes to the way the marketplace thinks and feels and what it desires.
In 2014 I established Promoting Independence, a bespoke Occupational Therapy service that– among other things– helps manufacturers develop brand-new items and showcase their items with skilled medical input.
And if you do that, your possibilities of thriving in the next years, let alone the next 5 years, quickly increases.
Our last 2 occasions saw the involvement of 3 private practice OT companies all supporting exhibitors at our occasions.
Stuart Barrow of Promoting Independence is a member of the British Association of Occupational Therapists panel and an identified factor in the field of home adjustments. His experience is looked for by manufacturers and service providers searching for a professional viewpoint. He likewise runs the Occupational Therapy Adaptations Conference