ASML is growing at an incredible rate. The company transcends all Brabant proportions. “This scale of growth has forced us to think about how we can play our part for society on a completely different scale. ASML feels a responsibility,” said the CEO. says Peter Wennink.
About this column:
In alternating weekly columns written by Eveline van Zeeland, Eugene Franken Katleen Gabriels, PG Kroeger, Carina Weijma, Bernd Maier-Leppla, Maarten van Andel, Willemijn Brouwer, and Colinda de Beer are trying to understand what Innovation Origins might look like in the future. These columnists, sometimes joined by guest bloggers, go out of their way to find solutions to contemporary problems. View past episodes here.
ASML, by far the most important company in the Netherlands, recently invested significantly more in local livability as a way to manage growth and ensure everyone remains a part of society. announced that it would cast
An encouraging step, but not enough. Aside from massive investments in promoting livability (everyone should contribute their fair share, of course), direction is desperately needed. This should be rooted in his long-term vision of sustainable integration of ASML within the region. You need competence and vision. On the one hand, people who can understand and explain new things, and on the other hand, let the air out of exaggerated projects. You have to make a choice. Leadership is leadership.
ASML Is Booming And So Are The Regions – Innovation Origins
In this series, we examine why businesses in the Brainport region score so highly on reputation. This his second episode: ASML.
ASML has more and more features of Philips Concern from 100 years ago. At that time, Eindhoven was facing a serious housing shortage due to economic growth. This has led, against their will and out of well-understood self-interest, to companies that collectively provide facilities in the areas of housing, care, education, sports and culture. area. “Overall, it took on the character of a community. Different from old Eindhoven, but totally built into it. A fascinating interplay of contradictions.”
Building on this extraordinary biotope with its rich arts and culture, diversity and dynamism offers the greatest opportunities for development, progress, career, purpose and well-being, even for the poor.
Inclusive growth requires people at all levels here and elsewhere to feel at home here. Essential internationals who want to settle for the long term and build ties with the region. And locals brewing local beer.
In a world where people often feel disconnected and isolated, the pace of change is overwhelming. The buildings and landscapes around us play an important role in our daily life. The living environment is important for everyone and is inevitable. You can’t get around it, and it wasn’t brought about by a referendum. But at the same time, everyone seems to have an opinion on this.
sense of connection
I want to instill in those in positions of responsibility that it is never an unreasonable demand to live and thrive in a humane space. And the best way to deal with the ever-accelerating change in our modern world is to create an environment rich in meaning and context. Elegant and harmonious with the landscape. Public spaces as hubs for social interaction and connection. This makes everyone feel a part of something bigger than themselves.
In today’s interconnected world, working together to achieve this is more important than ever. We must strive for mutual understanding and spread joy in a sometimes dark and gray world.