Kengo Sakurada, CEO of Sompo Holdings Group.
T.Today’s society is increasingly unequal and fragmented, making cooperation more difficult. How can we overcome differences in positions and interests and work together more deeply? The underlying principles of our actions are the same. we want to be happy Under this idea, I believe people should pursue happiness. Many Westerners who traveled to Japan in the late Edo period (1800s) wrote that Japanese society was filled with happiness. Commodore Matthew Perry, who played a leading role in the opening of the country, said of Japan at the time, “People seemed happy.”the concept of Seikatsusha It is the key to creating such a happy society. Learn, work, play, eat – Seikatsusha It is a Japanese word that refers to a person who lives a multifaceted life. For example, I am a CEO, a consumer, and a grandfather. As CEO, I aim to improve corporate performance. As a consumer, I choose what I like in supermarkets. As a grandfather, I hope for a future where my grandchildren can live happily ever after.
Based on their multifaceted roles, Seikatsusha Act in consideration of the overall optimization of roles. Seikatsusha A uniquely Japanese way of thinking that perceives individuals from multiple perspectives. As symbolized by , it is based on the ancient Japanese code of conduct that balances self-interest and altruism. Three-way good (Three-way satisfaction through commercial transactions: seller, buyer, and society) Bushido (traditional Japanese code of conduct).by acting as Seikatsusha, by balancing selfishness and altruism, we can achieve the happiness of all stakeholders in society. Happiness for humans is Pinkoro, a Japanese concept that means longevity, healthy life, and a peaceful end. It is the ultimate form of happiness sought by people facing the social issues of an aging society.the same asEikatsusha Sompo is committed to providing elderly care that people can achieve in an aging society. PinkoroNursing Care RDP* (Real Data Platform) developed by Sompo is a data platform that visualizes information on caregivers and residents. Predict future health conditions from collected data and provide optimal care for each individual (predictive nursing care). Japan is one of the world’s most rapidly aging countries, and the shortage of caregivers and soaring social security costs can be said to be a national crisis. Western countries will soon face the same challenges. Sompo will overcome these serious social issues by providing nursing care RDP as a solution to Japan’s nursing care issues. Furthermore, we will expand this initiative globally, Pinkoro Elderly people receiving nursing care at home.
We not only make companies valuable, Seikatsusha pursue happiness. Business leaders must demonstrate leadership, address social issues through their businesses, drive innovation and growth, and create value that contributes to well-being. It is also important that business leaders become storytellers and continue to communicate the values that contribute to their efforts and well-being. Ultimately, individuals and organizations will endorse the value of well-being and change their behavior, thereby changing the world. This is a new era for business her leaders. We need allies to cooperate.let’s do it Seikatsusha!
*Real Data Platform: Unlike virtual data generated from Internet activities such as social media, it is a platform for “real data” that is clearly derived from real-world activities of individuals and companies (health information, etc.). platform.
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